COMPETITIVE ANALYSIS

5.0 COMPETITIVE ANALYSIS

5.1 What markets or market segments your competitors serve

YTL Cement Berhad
YTL Corporation carries out its Cement Manufacturing activities through 65%-owned YTL Cement Berhad, which is listed on the Bursa Malaysia Main Board (Stock Code: 8737, Bloomberg: YTLC MK) with a Market Capitalisation of about RM2.4 billion (US 711 million )
YTL Cement is one of the largest, most efficient and profitable manufacturers of Cement and ready mixed concrete products in Malaysia. They a state-of-the-art plant has an installed capacity of 1 million tones per annum, making it the largest in the East Coast of Peninsular Malaysia.

Pahang Cement Sdn. Bhd.
Pahang Cement Plant with a capacity of 3200 metric tones per day supplies cement to the Eastern Corridor and the neighbouring states.

5.2 How much of the market they control

YTL Cement Berhad
The principal activities of YTL Cement Berhad include the manufacture and supply of Cement products, Concrete products, Quarry products and provision of related services to the construction sector.
YTL Cement Berhad, an investment holding company, engages in the hiring of vehicles, manufacture, supply, and sale of ordinary portland cement, blended cement, and clinker, and processing and supply of ready-mixed concrete and related services in Malaysia.
Its products include ground granulated blast furnace slag, high sulphate resisting cement, slag cement, fly ash cement, and pulverised fly ash. The company also involves in the import and export of construction materials.

Pahang Cement Sdn. Bhd.
Pahang Cement Sdn. Bhd. operates a 1.2 million tonne per annum Integrated Cement Plant in Bukit Sagu, Pahang. Pahang Cement Sdn. Bhd. manufactures and supplies Cement products to the Pahang State and others.

5.3 What benefit your competition offer?

There are many benefits from the competition with the bigger company. From that, our company will studies about the planning and strategies of their company and know about composition of the raw materials used in the cement manufacturing process.

Besides that, our company also will know where our competitor company branch's location. It is because, we can choose our company's location that more strategic. We will also make greater promotion from them. For example is using pamphlet, banner, website and others.


5.4 Why costumers buy from them?

YTL Cement berhad and Pahang cement sdn bhd are one of company cement producer that compete with our company. These companies already listed in the stock exchange in Bursa Saham Kuala Lumpur. Therefore, the costumer makes these products as the first option compared the other cement producer. The customer will be confident to use their product effect from the higher company position.

Apart from that, these companies have many branches in the all of part in Malaysia. Therefore, the customers are easy to obtain their products and deal with their organization. Besides that, the offer price is also reasonable.

5.5 Product and or services, pricing and promotion



Company’s name:

YTL CEMENT BERHAD
Products:
1. Cement products:
- Ground granulated blast furnace slag
- High sulphate resisting cement
- Slag cement Fly ash cement Pulverised
- fly ash
2. Concrete products
3. Quarry products

PRICING :Cement = RM18.00/bag
PROMOTION: advertise at internet, media mass and media electronic

company's name:

PAHANG CEMENT SDN BHD
Product:
Pahang Cement Sdn Bhd (Pahang Cement) operates a state-of-the-art integrated cement plant in Bukit Sagu with the capacity to produce over 1.2 million tonnes of ordinary portland cement per annum.

PRICING: Cement = RM18.00/bag
PROMOTION: Advertise at internet and media mass



5.6 Your competitive advantage, explaining why and how your company will be able to compete with these competitors and establish yourself as a successful business?

ACS Supplier focused only for supply cement. Our company just plan how to promote, delivery process of our product and other related about cement. Besides that, our company make various type of promotion to intriguing plenty for costumer. It is because, the costumer is being able to know our company and not be doubtful to use our product. We also not only sell to contractor but also available for consumers or residents. Our location is strategic because nearby with industrial, town placement and LPT highway. So, we can dominate the costumer that far from the competitor's company. The location is advantage for our company to compete with other company.